Key Takeaways
| New Flagship Station: Dallas Mavericks move to 105.3 The Fan. |
| Partnership Scope: Multi-year deal with Audacy covering exclusive play-by-play. |
| Broadcast Team: Chuck Cooperstein and Brian Dameris lead the call. |
| Expansion: New programming and digital integration via SiriusXM. |
The NBA Mavericks Sign deal with Audacy marks a seismic shift for North Texas sports media that you absolutely need to track. After years of experimental radio shifting and format instability, one of the league’s most exciting franchises has officially anchored itself to a powerhouse flagship station, 105.3 The Fan.
You are witnessing a complete overhaul of how the Dallas Mavericks intend to broadcast their future. This move effectively ends a turbulent five-year stretch that saw the team’s radio rights bounce between experimental formats and inconsistent branding, finally settling on a proven industry giant.
The NBA Mavericks Sign With 105.3 The Fan
The transition to Audacy, specifically KRLD-FM 105.3 The Fan, represents a strategic consolidation of sports broadcasting in the Dallas-Fort Worth market. By aligning with a station that already manages the broadcast rights for the Dallas Cowboys and the Texas Rangers, the Mavericks have effectively unified the region’s major sports voices under one massive 100,000-watt umbrella.
Gavin Spittle, the Vice President of News/Talk/Sports for Audacy in Dallas, underscored the magnitude of this acquisition. For the fans, this isn’t just a frequency change; it is an infrastructure upgrade designed to push high-quality, multi-platform content to the ears of millions across the Lone Star State.
This partnership arrives at a critical time for the organization as they look toward a new era of talent development. With the buzz surrounding incoming prospects like Cooper Flagg, the demand for reliable, accessible, and high-fidelity broadcast coverage has never been higher. 
Expanding Reach Through Digital Innovation
One of the most significant aspects of this deal is the integration with SiriusXM. Because of Audacy’s newly forged relationship with the satellite radio giant, the reach of Mavericks games will extend well beyond the traditional FM signal radius. This ensures that fans displaced from the North Texas area can maintain an intimate connection with the team’s weekly programming.
The emphasis here is on content volume. Beyond the standard live play-by-play calls, the team, led by Gina Miller, has signaled a clear intent to provide deeper, more consistent coverage. This includes behind-the-scenes segments, player interviews, and interactive weekly shows that aim to build the kind of market equity that radio listeners crave.
Broadcast Performance by the Numbers
Understanding the history of Mavericks radio is key to seeing why this deal is such a massive pivot. The volatility of previous years—shifting from the legendary KESN-FM era to the experimental “The Freak” branding—created a fractured listening experience. This new deal looks to restore the stability of the early 2000s.
| Era | Station Home | Status |
|---|---|---|
| 1980s | WBAP-AM | Foundational |
| 2001-2012 | KESN-FM | Golden Age |
| 2021-2024 | KEGL-FM | Format Transition |
| 2024-Present | 105.3 The Fan | Market Consolidation |
Background and Media Evolution
The history of the team’s broadcast home is a case study in the shifting landscape of commercial radio. For over a decade, fans enjoyed the reliable, consistent coverage provided by KESN-FM. When that era ended due to The Walt Disney Company shifting their business model, the Mavericks entered a period of searching for identity in a crowded media market.
By looking at the history of these transitions, we see a clear trend: sports teams are no longer just looking for a signal; they are looking for a brand. Audacy provides a distinct “lifestyle” sports brand that the team lacked in its recent attempts to experiment with niche formats. As official NBA coverage from ESPN confirms, the Mavericks are currently one of the most talked-about franchises in the league, necessitating this move to a platform that can handle that level of discourse.
The appointment of Chuck Cooperstein for his 22nd year as the radio voice is a brilliant move for consistency. Alongside Brian Dameris, he offers the gravitas needed to anchor the new flagship station. You can find more updates on team culture at Bright Celebrity Sports.
Expert Take: The Power of 100,000 Watts
When media analysts look at the Mavericks’ new home, they focus on the 100,000-watt signal. In the world of terrestrial radio, this is the gold standard for reach. 
Unlike local AM stations or smaller FM translators that struggle with night-time interference, 105.3 allows the Mavericks to dominate the regional airwaves. This creates a psychological sense of belonging for the fans in North Texas.
People Also Ask
What happened with the Mavericks radio partnership today?
The Dallas Mavericks officially signed a multi-year partnership with Audacy’s 105.3 The Fan, naming it the new flagship station for all regular-season games.
Why is this move important for Mavericks fans?
This move provides a more stable, powerful, and accessible platform for game broadcasts and exclusive team programming compared to their previous, experimental radio partnerships.
How does this affect Cooper Flagg’s visibility?
The increased distribution and expanded multi-platform presence of 105.3 The Fan ensure that highly touted rookies and key team developments receive maximum exposure to the fan base.
When is the full broadcast schedule expected to drop?
The Mavericks are expected to announce their complete television and radio broadcast schedule shortly before the beginning of the upcoming regular season.
Final Thoughts on the Media Shift
The NBA Mavericks Sign agreement with Audacy is a defining moment for the franchise’s commercial growth. By securing a home with a proven track record of managing elite sports properties, the Mavericks are positioning themselves to dominate the DFW airwaves for years to come. Whether you listen via FM or on-demand digital streams, the accessibility of the team has been significantly bolstered by this massive deal.
As we head into the new season, the combination of a veteran play-by-play team and a powerhouse signal suggests that the Mavericks are focused on long-term stability. For more insights on the latest industry shifts, visit our sports insights hub or check back here for updates on how this partnership reshapes the future of regional sports radio.
More Like This
For more updates, check out our latest entertainment and sports news.